Motion design ads for TikTok, Reels, Shorts and LinkedIn, in every format
A social media campaign needs the same video in several formats and lengths: vertical for TikTok, Reels and Shorts, 4:5 for the Instagram feed, square for LinkedIn, horizontal for YouTube. Swailio creates your ad in the format of the platform you choose, then adapts it for the others by recomposing every scene.
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Example made with Swailio
What makes an ad that works
- A visual hook and on-screen text from the very first second: people scroll fast
- One single benefit, said simply, plus proof if you have it
- Works with the sound off: most people watch muted
- Nothing important hidden under the platform’s interface (caption, buttons, call-to-action button)
- One single action at the end: download the app, try it, book a meeting
How Swailio does it
In the brief, choose “Social media ad”, the objective (awareness, traffic, app installs…), the platform and the length: 6, 15 or 30 seconds depending on the platform. Swailio applies its rules: pacing, text size, areas covered by the interface, an end screen with your call to action and, for an app, the official App Store and Google Play badges.
Once the video is ready, the “Adapt to formats” button recomposes it for another platform or as a shorter cut. It’s not a crop: in vertical, the headline and the visual stack up, text gets bigger, and your product screen focuses on what matters. The short cut keeps the strongest scenes and re-scores the music to the new edit.
Text and numbers stay in sync across formats: fix a price once, and it’s updated everywhere. You can turn off syncing for a format that needs to say something different.
Which format for which platform
- TikTok, Instagram Reels, YouTube Shorts, Stories: vertical 9:16
- Instagram and Facebook feed: portrait 4:5
- LinkedIn: square 1:1
- YouTube (ads) and your website: horizontal 16:9
How many format versions?
As many as your credits allow, up to 12 per video. A short cut (for example a 15s TikTok or a 6s version) costs 20 credits, a same-length version (Reels, LinkedIn, YouTube) 35 credits, versus 30 to 45 credits for a new video. Each version is ready in minutes and exports as an MP4.
Frequently asked questions
Is the video just cropped for each format?
No. Every scene is recomposed for the new frame: the layout changes (stacked in vertical, spread across the width in 16:9), text is enlarged and the platform’s interface is left clear. The art direction, colors and pacing stay those of your video.
What about the voice-over and captions?
A same-length version reuses your video’s voice-over and music, with burned-in captions for social media. A short cut has no voice-over: it gets its own music, scored to the new edit.
If I edit my main video, do the format versions follow?
Text and numbers, yes: they’re carried over to every synced format. Other changes (staging, animations, images, colors, timings, or the music of a short cut) are made format by format, in each version’s tab: that way every format keeps the layout designed for it.
Try Swailio on your next project.
One free 20-second video to try it, no credit card.