An explainer video that makes your offer clear in one minute
When your offer doesn’t fit in one sentence (a B2B service, a platform, a new concept), an explainer video makes it obvious: the problem, how it works in a few steps, what the customer gets out of it. That’s exactly what motion design does best.
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Examples made with Swailio
What it needs to tell
- Your customer’s problem, in one clear image
- Your offer, defined in one sentence
- How it works, in three steps
- The result, with a number if you have one
- The next step: book a meeting, try it, learn more
What makes an explainer work
One idea per shot, animated diagrams and icons instead of long blocks of text, and a pace that gives viewers time to understand. Swailio designs every scene for your message, in your brand colors.
Choose the style that serves your subject: motion design for a product, animated infographics in a business-press style for numbers, line illustrations that draw themselves to tell a journey, or animated 3D shots for a place or an everyday service.
If your offer relies on an online tool, add a few screenshots: they’re recreated and animated in the video. A voice-over can help viewers follow the steps; it’s optional.
Less suited for
Topics that need real filmed footage or animated characters: Swailio animates still images (your photos, generated visuals) with camera moves; it doesn’t shoot video.
Keep reading
Try Swailio on your next project.
One free 20-second video to try it, no credit card.