Formats

Everything you can make with Swailio

7 formats, 5 looks, 7 networks, 3 languages. Choose what you want to tell: Swailio writes, animates and adapts the video for you.

Format
Look
Network

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The 7 formats, and what each does best

1

Software, app or service showcase

Your tool or service in action, with your real screens animated: zoom in on what matters, click, scroll.

Ideal for
Homepage, sales demo, onboarding
Length
30 s to 3 min
Suggested look
Motion design
2

Face to camera + overlays

Your filmed video, enriched with motion design timed to what you say: titles, numbers, screens, speaker names.

Ideal for
Founder, expert, customer testimonial
Length
Footage up to 5 min
Suggested look
Motion design
3

Website showcase

Your website staged as it is: its pages scrolling, its design, its selling points.

Ideal for
Site launch, redesign, e-commerce
Length
30 s to 1 min
Suggested look
Photos & visuals
4

Launch / what’s new

A feature, an offer or a release to announce, with what changes for your customers.

Ideal for
Newsletter, social, product page
Length
30 s to 1 min
Suggested look
Motion design
5

Startup pitch

Problem, solution, market, traction: the core of your raise, in under a minute.

Ideal for
Investors, competitions, Demo Day
Length
45 s to 2 min
Suggested look
Motion design
6

Explainer

Your offer, a number or an in-depth topic, explained simply, documentary-style.

Ideal for
Media, blogs, internal comms, training
Length
1 to 3 min
Suggested look
Animated infographics or drawing
7

Social media ad

In the platform’s format, to build awareness, convert or drive app installs.

Ideal for
Meta, TikTok, LinkedIn, YouTube
Length
6, 15 or 30 s
Suggested look
Depending on your goal

Your need isn’t on the list?

Describe it in the brief: training, hiring, annual report, event… Swailio adapts the storyline and the look.

See the use cases

Every format, adapted for 7 networks

Recomposed for every frame, with its thumbnail and post copy. And the same video as a short cut or in another language, in one click.

TikTok
9:16 · 6 to 30 s ad
Reels
9:16 · 6 to 30 s ad
Shorts
9:16 · 6 to 30 s ad
Stories
9:16 · 6 or 15 s ad
Instagram
4:5 · feed · 6 to 30 s ad
LinkedIn
1:1 · 15 or 30 s ad
YouTube
16:9 · 6 to 30 s ad

20 credits for a short version

35 credits for a same-length version

Synced text across every format

Your first format is on us

Paste your website address: your brief is ready in under a minute.