Swailio or a template-based video tool: what’s the difference?
Template-based video tools (Canva, PlayPlay and many others) give you templates to fill in with your text and images. They’re fast and very comprehensive. Swailio starts from a different principle: every scene is designed for your message, with no template.
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Examples made with Swailio
| Template-based tool | Swailio | |
|---|---|---|
| Starting point | A template you fill in | Your brief, your website and your screens |
| Staging | Whatever the chosen template does | Designed for your message, scene by scene |
| Your product on screen | Screenshots dropped into the template | Screenshots turned into animated sequences |
| Formats | Many, including vertical | 16:9, 30 seconds to 1 minute |
| Time spent | Yours, assembling and tweaking | A few minutes of briefing, then revisions |
Their strengths
- A large library of templates, music and images
- Lots of formats, including vertical for social
- Easy to pick up and assemble yourself
What Swailio does differently
- It writes the video’s storyline from your message, not from a template
- It animates your real screens and your numbers
- You make changes by describing what you want, without redoing everything by hand
Try Swailio on your next project.
One free 20-second video to try it, no credit card.