A SaaS product video with your real product on screen
On your homepage, in a sales email or at the start of a demo, a short video explains your product faster than a wall of text. Swailio builds it from your brief, your website and screenshots of your app.
Free trial: one free 20-second video, no credit card. Already have an account? Log in
Examples made with Swailio
What makes a great SaaS product video
- A hook about your customer’s problem, not about your product
- Your interface on screen, so viewers can picture themselves using it
- Two or three features, not ten: the ones that save time or money
- Proof: a number, a result, a customer name
- One single action at the end: free trial, demo, sign-up
How Swailio does it
You pick the “Software, app or service presentation” type, describe your software and answer a few questions about your message: what your customer should remember, what they struggled with before you, what sets you apart, a proof point, your target audience.
Add two to five screenshots of your app: Swailio turns them into animated sequences (zooms on the key areas, elements appearing, numbers counting up). It’s your real product on screen, not a generic mockup.
The creative director proposes a concept in under a minute; you fine-tune it in the chat, then the video is created in about ten minutes, with an original music score.
How long should it be?
45 seconds is the sweet spot for a homepage: long enough to show the problem, the solution and a proof point, short enough to be watched to the end. Go for 1 minute if you want to walk through three features, 30 seconds for an ad or a social post.
Where to use it
- At the top of your homepage or product page
- In your outbound sequences and follow-up emails
- To open a sales demo or a webinar
- On LinkedIn, with on-screen text that works even with the sound off
Frequently asked questions
Does a SaaS product video need a voice-over?
Rarely. Without a voice-over, the video keeps its pace and makes sense with the sound off, like most videos watched on social media. You can add one afterwards if you like, with six voices to choose from.
How many screenshots should I provide?
Two to five is enough: your main screen, the feature you’re proudest of, a dashboard showing results. For each one, note what matters.
Try Swailio on your next project.
One free 20-second video to try it, no credit card.