How much does a motion design video cost?
The price of a motion design video varies enormously depending on who makes it, how long it is and how complex it gets. Here’s what drives the price, and the ballpark figures to know before you ask for a quote.
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Examples made with Swailio
What drives the price
- Length: every second of animation takes work
- Complexity: animated text, illustrations, characters, 3D
- Writing: are the script and storyboard provided, or do they need to be created?
- Sound: licensed music, sound effects, professional voice-over
- The number of revision rounds included
- Turnaround: rush jobs cost extra
Ballpark figures
A motion design agency often charges several thousand euros for a one-minute video, typically between €5,000 and €10,000, with a two- to three-week turnaround. The price includes scriptwriting, art direction and a limited number of revisions.
A freelance motion designer is generally cheaper than an agency, with similar turnaround times and results that depend heavily on their style and availability.
Template-based tools run on monthly subscriptions, from a few dozen to a few hundred euros, but you’re the one assembling the video.
With Swailio, everything is paid in credits: 30 credits for a video up to 30 seconds, 45 for up to one minute, creative direction included. Plans range from €49/month excl. VAT (Première, 100 credits) to €399 excl. VAT (Studio, 1,800 credits), with Campagne at €79 excl. VAT for 300 credits, enough for 2 to 3 complete videos with their format versions. The trial is free at signup, no credit card required.
How to pay the right price
- Clarify your message before asking for a quote: that’s what prevents endless back-and-forth
- Choose the shortest length that does the job: 45 seconds often covers the essentials
- Save the agency for projects that truly need one, and produce the rest more simply
Keep reading
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